Growth Hacker

This role is for someone interested in being the first hire on the demand gen/growth hacking team.

What we expect:

• 20 hours of deep work every week

What you’ll do:

• Define, execute, analyze, and optimize the demand generation and pipeline acceleration strategy across Hatrio's channels—online and owned.
• Establish and manage lead funnel and lead lifecycle to enable reliable campaign tracking, reporting, and lead hand-off.
• Work with the founders to drive initiatives that maximize customer acquisition
• Own key objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
• Leverage multiple channels (including upcoming and newly developed channels) and program tactics, including but not limited to: database and nurture email, paid acquisition, real-time web personalization, retargeting, and more.

Qualifications:

• Proven/documented performance in demand generation, performance marketing, or growth. Experience in B2B is a big plus
• Bias towards action and growth hacker mentality
• Track record of consistently delivering excellent results in a fast-paced environment
• Growth mindset with a results-driven approach to work (testing, measuring, iterating)
• Strength in email marketing, analytics, critical thinking, and reasoned judgment
• Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization)
• Strong communication and project management skills to be able to manage and train junior team members
• Advanced Excel skills including formulas, v-lookup, conditional formats, pivot tables, etc.

Ideal:

• Being able to build simple landing pages, either by coding up from scratch or utilizing platforms such as Wordpress, Wix, or any popular/established no-code platform
• Experience with sales end to end, from generating leads to getting contracts signed